L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Damaged Hair Repair Technology: Moisturizing agents and hyaluronic acid target damaged hair creating free-flowing, transformed hair, with no weigh down. Sulfate, Silicone and Paraben free, color safe.
Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
Hydrating Routine for Dry and Dehydrated Hair: Gently cleanse with paraben-free Elvive Shampoo, prime with Flash Hydration Wonder Water, then apply hair conditioner to detangle and moisturize. Finish with Replumping Serum to revitalize hair
Instant Hydration for Dry Locks: A lamellar rinse-out treatment that revitalizes hair with quick hydration in only 8 seconds, turning it from parched to nourished. Apply the product to damp hair 2-3 times weekly, ensuring to coat the lengths thoroughly, and rinse for smooth, glossy results.