Miracle Shampoo with Keratin for Hair

For everyday use, this shampoo delivers softer, more manageable hair with each and every application. The essential cleansing formula is enriched with Keratin, the building block protein that makes up all hair, to help strengthen and guard against brittleness. This shampoo is ideal for hair that has undergone Keratin and/or straightening treatments.

Designed to address the special needs of platinum blondes, ash blondes, and every blonde in between, the Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. Infused with Silk Proteins, the shampoo sets the standard for smoothness, making hair as smooth as glass. While excellent as a therapeutic shampoo, it is light enough for everyday use.

To use, work the shampoo into a lather, focusing on the roots and scalp. Rinse with warm water and follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work the shampoo into the hair from scalp to ends, massaging to build a lather. Rinse thoroughly and repeat if desired. For blondes, apply the shampoo to wet hair and massage in thoroughly. Leave it on for 60-90 seconds, depending on the desired level of brightening, then rinse. Follow with It's a 10's Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes.

This sulfate-free, Keratin protein-infused, and paraben-free shampoo protects hair from sun damage and preserves hair color, while providing a gentle yet effective cleansing experience.

Rated 4.7 out of 5 stars by 2,485 customers, this shampoo is priced at $32.93. The Brightening Shampoo, rated 4.7 out of 5 stars by 2,830 customers, is priced at $35.99. For those seeking a more affordable option, the Keratin-infused shampoo with a 4.7 out of 5 stars rating from 3,808 customers is available for $13.90. Finally, the shampoo with a 4.6 out of 5 stars rating from 1,003 customers is priced at $44.51.

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